Search engines are a key part of people’s online experience – whether they’re looking for a new outfit, booking a flight or finding information about something they need. For business owners, attracting search engine traffic and turning website visitors into customers is an essential way to grow and develop.
Is SEO free on Google?
Search engine optimisation agencies — also known as digital marketing agencies — offer services to help businesses optimise their websites for search engine results. These include content SEO, on-site SEO and off-site SEO, which all work together to improve visibility, boost traffic, and increase business revenue.
During their process, search engine optimisation agencies do a deep dive into your company’s goals and business situation. They then use their research to create a tailored strategy that will meet your objectives. Their strategy may include a number of different tactics, including SEO audits, site optimization, content creation, and a full suite of social media management and email marketing.
The most important part of any SEO strategy is the content. This is because search engines prioritize web pages with the most relevant and authoritative information to a person’s query. They do this by crawling or ‘reading’ web pages, determining their topic and understanding their authority. They then assess the relevance of a page to a search query using complex algorithms, which take into account hundreds (or even thousands) of ranking signals or factors.
With offices in Sydney, Melbourne and Brisbane, Marketing Eye has been around for over 15 years. Their services include SEO, CRO and content marketing, and they have worked with companies like Mint Money, Botani, and Star Source Pty.
